Since launching in December of 2018, www.seniorcare.nic.org has steadily grown an audience, now numbering in the thousands. Each month, new readers find the blog, spending an average of almost two minutes on each visit, and hundreds have subscribed so that they can be notified when new blog posts are published. While around 25% of the site’s traffic comes from returning visitors, thousands of new visitors have been visiting the site, just in the past few months, generating progressively larger audiences over time.
Most returning visitors come for the Housing & Healthcare blog, but many have discovered the site’s Resources page as well. The page offers videos and presentations from the 2018 NIC Spring Conference, as well as case studies, all of which are highly relevant to the site’s core mission, which is to provide a platform for education, ideas, and discussion on seniors housing and care collaboration with healthcare in a value-based world.
The Resources page also serves up the latest headlines from across a broad spectrum of industry media, mainstream news outlets, healthcare press, blogs, and broadcasters. The carefully curated links are updated regularly, presenting site visitors with a rare collection of highly relevant content gathered and posted as a free resource, saving them time and bringing them stories and commentary from outlets that they might otherwise never connect with. The effort is designed to shine a light on real-world business activity, commentary, ideas, and relevant news, as the seniors housing and skilled nursing industries begin to find ways to collaborate and partner with the healthcare industry.
Currently, 119 articles have been selected for the site, from over 50 publications. In addition to industry outlets such as Senior Housing News, McKnights Long Term Care News, Home Health Care News, and Seniors Housing Business, amont others, the main stream press has been reporting news and commentary that, while obviously appealing to broader audiences, should be of interest to industry insiders as well.
Links to pieces in the The New York Times, The Wall Street Journal, NPR, The Boston Globe, National Law Review, and Forbes, illustrate that the forces behind healthcare partnerships in seniors housing and care are real, and are being watched closely far beyond the sector’s own specialty press. Outlets that specialize in healthcare news are also represented on the resources page. Healthcare publishers such as The American Hospital Association, Becker’s Hospital Review, Fierce Healthcare, Healthcare Insights, Medpage Today, The American Journal of Managed Care, and Healthcare Dive are regularly producing news and commentary that leaders in seniors housing and care should be exposed to, particularly as they consider strategies for collaboration and partnerships with healthcare players.
As healthcare collaboration takes shape, business deals, such as mergers and acquisitions, new partnerships, new strategic initiatives, and investments in innovative solutions, should be seen as indicative of the reality that collaboration is happening in real time. Many of the articles that can be found on the Resources page feature breaking news of deals and business decisions that are shaped by the value-based world and are reflective of the challenges and opportunities that the seniors housing sector faces every day. Not every story is national news, of course, particularly in a segment as fragmented and geographically distinct as seniors housing and care. The Resources page, therefore, offers a useful collection point, available nationally, for regional headlines that get missed by some national outlets, often on smaller deals that can be illuminating, or even inspiring, but might not otherwise be noticed across the nation. Articles from regional outlets such as the Indianapolis Business Journal, New Hampshire Union Leader, NJBIZ, Pittsburgh Post-Gazette, Rome Sentinel, Tampa Bay Times, and The Columbus Dispatch provide valuable insights into what’s happening on the local level.
NIC wishes to thank our new subscribers and readers. We remain committed to publishing original content via the Housing & Healthcare blog, posting useful resources, and curating relevant content – all focused on the issues surrounding collaboration and partnership in a changing market. Should you wish to provide feedback on anything you find on the site, or should an article or resource become available, that you believe should appear on the site, please contact us via the site’s “Join the Conversation” feature, which can be found at the bottom of each page. We look forward to hearing from you.